In an ongoing relationship with DMX, Olive revised their brand strategy, design, interactive event and sales support to better reflect the DMX sensory branding business model. DMX moved to reposition themselves from individual services provider to integrated brand experiences provider. Olive reconstructed their site architecture, created a complete new online presence as well as developing an online sample player application. Olive also implemented a new content management system to support DMX with timely and relevant updates and product launches. For sales support, Olive developed an interactive sales tool - an experiential tool that allows clients to explore integrated services within their own industry and refine their options. It also features new data capture functionality that allows the sales team to easily capture face-to-face interactions and follow up using their email application and a branded email template within the tool.
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