Olive launches the style savvy Tribeza website taking the lifestyle beacon's brand digital. The launch coincides with Tribeza's emergence into new markets including Dallas and Houston, and the high visibility Style Week in Austin. The new site is a translation from the company's strong print identity to an interactive forum where users can participate by interest or city. Users can reference new and archived content, invite friends to events and purchase favorite gallery photos. In addition to the new site, Olive developed an intricate content management system that synchs to the editorial workflow so content remains current. The site will continue to develop offering new functionality and become even more content-rich.
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