The Method To Our Madness.

Development and Strategy

• Define goals and measurement for success
• Analyze client history and competition
• Define objectives and scope
• Define Brand Strategy and message consistency
• Define schedule and documentation needs
• Identify key team members

Conceptual Development

• Explore design and technical opportunities
• Competitive research
• Explore usability issues
• Validate concept
• Information design / Architecture
• Create storyboards and scripts
• Overall look and feel development

Production

• HTML, Flash, Motion Graphics, Database, or e-commerce development
• Execute coding and functional testing
• Integration with design, content and back-end
• Search Engine assessment
• System testing, debug and Q&A

Launch

• Standards guides for consistency
• Phased scheduling and expansions
• Tracking and Metrics analysis